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Doing Business the Right Way
Way

Our Society 2030: Spirit of Progress action plan supports our growth ambitions and ensures the long-term sustainability of our business. At its core lies our unwavering commitment to always doing business the right way.

At Diageo Türkiye, we take pride not only in what we do but also in how we do it. With this mindset, we put ethics at the forefront of every aspect of our business, build a culture of fairness and respect for our people, and strengthen the trust of our stakeholders. In every step we take, we aim to go beyond meeting external expectations to create lasting value.

Our "doing business the right way" approach is the common foundation of all our processes — from our commitment to quality and compliance policies to our responsible marketing principles and occupational health and safety practices.

Our Quality Commitment

Our Quality Commitment

Production of products at the highest quality standards is Diageo Türkiye's indispensable priority. With our meticulously applied quality control processes at every stage, we offer reliable and excellent experiences to our consumers.

  • International quality standards
  • Continuous improvement programs
  • Rigorous quality control processes
  • Consumer satisfaction-focused approach
Our Compliance Policy

Our Compliance Policy

Ethical values and legal compliance are the cornerstones of our business. As Diageo Türkiye, we conduct business transparently and responsibly while maintaining the highest ethical standards in all our operations.

  • Code of ethical conduct
  • Legal compliance programs
  • Transparency and accountability
  • Regular training and awareness
Occupational Health and Safety

Occupational Health and Safety

The health and safety of our employees is our priority. By creating safe working environments, organizing continuous training, and taking preventive measures, we work to achieve our goal of zero accidents.

  • Zero accident target
  • Safety training programs
  • Risk assessment and prevention
  • Employee health programs
The Diageo Marketing Code

The Diageo Marketing Code

The Diageo Marketing Code is the guide for our responsible marketing practices. With this code, we develop communication strategies that encourage conscious consumption while maintaining ethical standards in alcoholic beverage advertising.

  • Responsible marketing principles
  • Ethical advertising standards
  • Conscious consumption messages
  • Age limit control and supervision