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From the Noble
Grapes of Anatolia

Our wine portfolio includes Kayra Imperial, Kayra Versus, Kayra Vintage, Kayra Buzbağ Rezerv, Kayra Cameo, Kayra Madre, Kayra Heritage, Allure, Experimental Series, Terra, Leona, Buzbağ, Tılsım, Cumartesi, and Güzel Marmara.

Anatolia is known as the land where some of the world's first wines were produced. At Diageo Türkiye, our philosophy in winemaking is: "These lands produced the world's first wine, why shouldn't they also produce the best?"

With the aim of honoring Anatolia's noble grapes and unlocking the true potential of Turkish vineyards, we continue to enrich our portfolio crowned with numerous awards from the world's most prestigious competitions. Through our investments and innovations, we bring our wines not only to consumers in Türkiye but also to wine lovers in countries considered to be the very heart of wine.

By cultivating grapes in our own vineyards, we remain committed to creating wines that embody the spirit of these lands—wines that teach us to listen to the vineyard, to speak the same language as nature, and to deliver perfection from soil to glass.

Markalar

Our Brands

  • Kayra Imperial
  • Kayra Heritage
  • Kayra Madre
  • Kayra Cameo
  • Kayra Experimental Series
  • Kayra Versus
  • Kayra Vintage
  • Kayra Buzbağ Rezerv
  • Kayra Allure
  • Terra
  • Leona
  • Buzbağ
  • Cumartesi
  • Güzel Marmara
Şarap Information

Wine Production

Every bottle of wine begins with the harvest. Grapes are carefully selected through analysis and sensory evaluation, then gently carried to the winery in small 20 kg crates to preserve their quality. From this point, each grape's journey depends on the style of wine it will become. For red wines, whole or partially crushed berries—known as mayşe—are placed into stainless steel tanks, while for white and rosé, the grapes head straight to the press.

Once pressed, the juice is cooled and clarified, then transferred into fermentation tanks where yeast begins its transformative work. Twice a day, the winemaker tastes and tests the tanks, adjusting sugar levels, temperature, and mixing to guide the process with precision.

Fermentation is where personality begins to form. Red wines ferment warmly at 28–30°C, usually for 7 to 12 days, while whites and rosés take their time at cooler temperatures of 10–15°C, often lasting up to a month. In red wines, the first pressing creates the prized "free-run juice," while the remaining grapes are pressed again to release the "press juice." At this stage, many reds—and some special whites—undergo malolactic fermentation, softening sharp malic acid into the rounder, smoother taste of lactic acid.

After fermentation, the young wines are separated from their lees and moved into barrels or tanks to rest and mature. Mass and semi-premium wines may age for 5 to 10 months, while premium wines develop their character over one to three years. During this time, regular tastings and analyses ensure the wine evolves as intended. Blending—known as assemblage—follows, where different wines are brought together to create the house style. Clarification then polishes the wine, stabilizing its structure and enhancing clarity. The finishing touches are equally important. To prevent the formation of tartrate crystals, wines are chilled to -5°C in a process called cold stabilization. Finally, after filtration and bottling preparation, the wine is bottled—ready to be shared and savored.

Frequently Asked Questions
What is wine?

Wine is a drink born from nature itself. It is made by fermenting fresh grape juice and is considered one of the most natural of all alcoholic beverages.

What is fermentation?

Fermentation is a natural process driven by yeast. These tiny microorganisms live alongside grapes in vineyards and wineries. To survive, they consume the sugars in grape must, transforming them into alcohol and carbon dioxide. This simple yet remarkable process is what gives us wine.

How is wine made?

Yeasts, living naturally on grapes, play the leading role in winemaking. By feeding on the sugars in grape must, they convert them into alcohol and carbon dioxide through fermentation. The color of wine comes not from the grape's flesh—almost always white—but from its skin. Red and rosé wines owe their color to the skins being kept in contact with the must during fermentation. If the skins are removed early, little or no color remains, which is how rosé wine is made from black grapes. White wine, on the other hand, can be produced from both black and white grapes. Red and rosé wines can only be produced from black grapes.

How does climate affect wine?

Climate shapes the soul of a wine. Grapes need just the right balance of sunlight, rainfall, and temperature to ripen properly. With enough sun, the sharp acids inside grapes turn into sugars, and their skins mature. Without sufficient sunlight, grapes remain green, hard, and overly acidic. Too much sun strips away acidity, leading to flat, unbalanced wines. Too little sun results in thin, overly tart wines. In short: climate defines the taste, aromas, and acidity of every wine.

What are the characteristics of wines from cool climates?

Cool climate regions receive less sunlight, so black grape skins don't darken as much. This is why white wine production is more common than red. With less sugar in the grapes, the wines have lower alcohol content but higher acidity, as the vines naturally produce more acid to protect themselves from the cold. These conditions create fresh, crisp wines with lively character.

Examples: Northern France, Germany, and other northern European regions.

When is the grape harvest in Türkiye?

Harvest begins once grapes reach their peak maturity. In Türkiye, the season runs from late August in the west through to the end of October in the east. Early-ripening varieties are picked first, while climate plays a decisive role in timing. For high-quality wines, grapes are harvested in the cool hours of early morning or at night and must be processed quickly after picking to preserve freshness and flavor.

What are the characteristics of the Öküzgözü grape?

Öküzgözü is one of Türkiye's most iconic grape varieties. It has large, fleshy, dark-colored berries and grows mainly in Elazığ and Malatya. Harvested between late September and mid-October, it produces medium-bodied wines with high acidity and low tannins. Often blended with Boğazkere but also well-suited for varietal wines, Öküzgözü creates vibrant wines with aromas of ripe cherry, sour cherry, blackberry, and molasses.

What are the characteristics of the Boğazkere grape?

Boğazkere is one of Türkiye's noblest grape varieties, known for its strength and personality. Small-berried, dark, and thick-skinned, it thrives in the dry climate and rocky, sometimes clay-rich soils of Diyarbakır and the region between the Euphrates and Tigris rivers. Boğazkere wines are full-bodied, rich in tannins, and age beautifully. They often display flavors of cherry, sour cherry, and blackberry, complemented by spicy notes. Because of its powerful, astringent character, Boğazkere is frequently blended with the softer Öküzgözü grape.