Export of 'corporate reputation' research services from Turkey to Greece
ERA Research & Consultancy has introduced its long-standing ReputationERA Research Model, developed in Turkey, to Greece. Designed for companies aiming to measure and manage corporate reputation through a 360-degree approach, ReputationERA has now been exported and made available to the Greek business community via Athens-based research company Focus Bari. In today’s business world, the need for transparency and trust is increasing daily, in addition to challenges such as economic fluctuations and talent shortages. All stakeholders—from customers to employees, from investors to business partners—play a decisive role in shaping a company’s reputation. Since corporate reputation directly affects everything from customer loyalty to investor confidence, employee engagement to resilience during crises, research in this field holds great significance for organizations. ReputationERA offers companies a scientific and strategic roadmap to build trust, enhance performance, and achieve sustainable success. In this context, one of Greece’s established research companies, Focus Bari, introduced the advanced research model ReputationERA—which enables companies to measure and manage their reputation with a 360-degree approach—at an event in Athens. With its proprietary research model that turns corporate reputation into a measurable and manageable asset, ERA Research & Consultancy became the first company to export corporate reputation research services from Turkey to Greece.
ReputationERA has been implemented in over 500 projects for more than 200 companies to date
Developed by ERA Research & Consultancy through decades of experience across various sectors, ReputationERA is a participative, customizable, and actionable research model. Successfully implemented in more than 500 projects for over 200 companies so far, the model has received 10 prestigious Owl Awards from the Turkish Researchers’ Association. It has also been presented at the annual congress of the international research organization ESOMAR and was nominated for the “Best Paper Award.” Thanks to the clear, measurable, and strategy-guiding data obtained through ReputationERA, companies can easily monitor their overall perception, priority action areas, and progress over time.
Three-phase model
The model is implemented in three phases. First, a “vision and strategy” is developed to assess the company’s current reputation and define its future goals. Next, a “stakeholder analysis” is conducted to understand the perceptions and advocacy levels of all stakeholder groups. Finally, a single metric is used to calculate the reputation index for each stakeholder group, and a “reputation roadmap” is created and continuously monitored. This process provides companies with clear insights for managing their reputation, along with the necessary data to track progress. ReputationERA was introduced to the public at a special launch event, where the opening speech was delivered by Greece’s Minister of Digital Governance, Mr. Dimitris Papastergiou. The event continued with a comprehensive presentation on the ReputationERA model by ERA Research & Consultancy Co-Founder Elvan Oktar. It concluded with a case study presentation by Diageo Turkey’s Head of Strategy and Insights Selen Özer and Bersay Communication Consultancy – Ketchum Turkey Agency President Dr. Deniz Saydam, who shared practical applications of the model. Speaking on the occasion of ReputationERA’s launch in Greece, Focus Bari Founder and Managing Partner Xenia Kourtoglou said: “In today’s challenging and complex business environment, reputation is a fundamental building block of strategic value and a key source of competitive advantage. ReputationERA provides companies with a comprehensive and scientifically validated model to systematically measure and manage their reputation, helping them strengthen their market position and support long-term sustainability.” Focus Bari Vice President and Executive Director Valeria Tsamis added: “The need for structured, reliable, and continuous monitoring of corporate reputation is more important than ever. ReputationERA responds to this need by offering a clear methodological framework, comparable data, and strategic insights—supporting businesses in making critical decisions and helping define the next steps in their strategies.”
